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![]() JE 289076 BMW E36 M3 S50B32 EURO 3.2L 86.5mm 11.5:1 US $856.01
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Je Bmw M3
BMW Most Valuable Auto Brand, Says BrandsZ Top 100
AutoNews.com reports that BMW is now the most valuable of automotive brands worldwide, based upon a strong showing on the Millward Brown BrandsZ Top 100 survey. The number one slot was previously held by Toyota Motor Corp., but Toyota's recent trouble with mechanical failure and design flaws has knocked it back into the number two automotive slot (26 among all corporate brands). While Millward Brown Global Brand Director Peter Walshe believes Toyota will bounce back next year on the BrandsZ Top 100, BMW AG will enjoy its position for as long as possible. BMW moved into the top slot despite a nine percent decrease from the previous year. By contrast, Toyota's brand value dropped a whopping 27 percent over the same period.
BMW rules, despite Ford's high climb
Ford (19 percent) and Volkswagen (20 percent) both experienced a tremendous increase in brand value on the BrandsZ Top 100. Walshe said that Ford's exciting new technology – from voice control to better emissions standards and exciting social media – played a large role in their surprising success on the survey. Along with Audi, VW made a fine showing because they are "viewed as trustworthy brands with style, global distribution, German engineering and lower prices than prestige."
Toyota has company in the doldrums
The global recession hit luxury auto brands like Mercedes-Benz (11 percent) and Porsche (31 percent) hard as well, which played a key role in the overall drop of 15 percent for the top six automakers on the BrandsZ Top 100 survey. The 15 percent drop is the largest in any sector on the survey, thanks to bailouts and recalls.
Top 10 automotive brands on the BrandsZ Top 100
The Millward Brown's BrandsZ Top 100 is based upon a combination of consumer interviews and corporate performance as derived from Bloomberg and Datamonitor records. Google, IBM and Apple sit atop the prestigious survey, with brand values ranging from $ 114 billion to $ 83 billion. Here are the top 10 most valuable auto brands on the list (value in billions of dollars; top 100 rank in parenthesis):
- BMW 21.82 billion dollars (ranked 25th)
- Toyota $ 21.77 – (26)
- Honda $ 14.30 – (46)
- Mercedes 13.74 billion dollars (ranked 53rd)
- Porsche 12.02 billion dollars (ranked 65th)
- Nissan 8.61 billion (Eighty-sixth)
- Ford $ 7.04 – (did not rank)
- Volkswagen 6.99 billion (not in top 100)
- Audi 3.62 billion dollars (out of BrandsZ Top 100
- Renault 3.26 billion dollars (out of BrandsZ Top 100)
Sources for the article
BMW has moved into the lead
http://www.autonews.com/apps/pbcs.dll/article?AID=/20100428/COPY01/304289884/1254
Millward Brown's BrandsZ Top 100
http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/2010_BrandZ_Top100_Report.sflb.ashx
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